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Digital Marketing Manager

In-house / Dubai

Details
Category: Digital
Contract: Permanent
Job Ref#: AA972

Posted: 03 Apr 2019
Closes: 18 Apr 2019
Description

The Role 

The Agency  is looking for  a  confident and dynamic leader who can understand the various marketing challenges that our client faces. They should be able to empower the team to have a driven approach while thinking creatively and strategically across all lines of business. This person must be a motivating manager and mentor that can inspire and continue to develop a strong team.

They need to have strong digital and social media background.

Key Responsibitlites 

  • Design and manage clients' online marketing activity to increase relevant traffic and leads conversion, using PPC, SEO, viral, display, social media and affiliate campaigns; ensure delivery of all campaign applications on time and maximize impact of digital marketing spending.
  • Plan and execute SEO optimization of content and keywords for clients websites and social media as well as other digital marketing initiatives to enhance visibility and search ability.
  • Execute SEM ( building campaigns & optimizing) – paid search, paid social, display advertising, dynamic remarketing.
  • Setting and achieving KPI’s based on current performance, continued maturation of the site, industry standards – focus on ROI, CPA, CTR to Conversion.
  • Perform analysis on clients website traffic from PPC sources, identify important data points, generate actionable insights, and provide recommendations for improvement.
  • Use Google Analytics to analyse website, makes changes to improve overall performance and maximize the overall value of the clients websites.
  • Providing actionable insights and recommendations to the business, campaigns planning and product optimization.
  • Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Providing bid and ad management/optimization on a regular basis to achieve maximum efficiency.

Requirements

  • 5 years experience in a similar digital marketing role.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Multi-property experience would be advantageous
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