Creative Portfolios...

1st December 2018

An interesting topic. As a creative recruiter in traditional, digital and UI/UX/Interaction design, I look at 20, 30, 40 and sometimes more portfolios a day. Given that you have a short period of time to make an impression on either a recruiter or potential employer I would say this is the most important thing to get right, as they say, “you never get a second chance, to make a first impression”

With that said…

There are a number of platforms to show your work on, but what is the best way to get noticed? After looking at portfolios day in, day out for some time, I think the best portfolios are the ones presented on a personal website. In my opinion, it shows you have gone that extra mile to showcase your work in the best light, you can also put personal touches on the site and I guarantee you will grab the attention of whoever is looking at your work a lot quicker and for longer. It also shows how you are different and how you stand out from the crowd.

The reason I wanted to bring this up is…

I recently compiled a shortlist for a UX – ACD role, and I still came across quite a few portfolios that were just put on a standard platform with no creativity to the way the work was presented and I even came across pdf portfolios. With work just uploaded onto a platform or to a pdf file and putting them along candidates that had created a website portfolio, it was immediately clear that a personal website stood out and I spent more time looking at them without giving it a thought. Given you can make your own website quickly and easily nowadays, I believe a lot more creatives should be doing this. The market is becoming more and more competitive and putting – in a lot of cases – award-winning work onto a standard platform, in my opinion, they just blend in with the other hundreds of thousands of portfolios out there.

I do understand it saves time, it’s easy and simple to upload work too but I think if you want to be noticed in 2018 and beyond, then you should showcase your work in the creativity of your own website. Be proud of the work you do and showcase it in the best possible light.

Would love to hear your thoughts on this, if you’re either in a position to hire creatives or are a creative yourself.

DMCG Network Offices