Caution is the trend

30th October 2017

Every year has a story to tell when it comes to talent and trends across the communications industry. This story is usually shaped by global trends and events that have an impact on the sector. For 2017, most of those events took place in 2016 and their impact has been felt since.

Now that Q4 is well under way, it’s safe to say that this is a transitioning year when it comes to talent in the Media, Advertising and PR sector.

Agencies are restructuring their offering, focusing on data, content and transparency. But above all, making their products appealing and affordable without compromising on the quality – the harsh reality of a procurement driven market.

Clients are pushing for bigger ROI with lesser budgets and are continuously flirting with the idea of building in house capabilities with the promise of cutting cost. This is happening faster across their digital adverting efforts.

In this scenario, talent navigates a very particular landscape. Either they find their place in this new agency structure, or they transition to the client side.

To stay on the agency side they must be able to adapt to the usual chaos that follows a restructure. They will be expected to roll up their sleeves; success in this market is a team effort and everyone must embrace that.

If you are looking to make a move, be aware that a bigger pay check is no longer guaranteed when it comes to finding a new job, so the right reason should be career progression and culture fit. And this applies to both Agency and Client Side.

Companies are hiring with a long-term view and taking their time in their process. On the other hand, Hiring Managers will need to pay close attention to this and realize the A-Grade talent don’t stay active in the market for too long nor will they risk moving to a new job if it doesn’t tick all the boxes.

It’s a bit of a catch 22 and it will continue to be for the foreseeable future. If you want to win the game of talent, do your homework and make sure you understand and have bought in to the vision and direction of your new employer.

DMCG Network Offices