20th October 2016

Proud Moments

It’s already been a pretty amazing month for all those at MCG Group. We’ve turned a corner and grown from a regional Dubai based business into a global talent consultancy with new office openings in London and Hong Kong. Not only that but we received a call from LinkedIn to tell us our brands were some of the most socially engaged businesses in EMEA! In fact Kemistry was #1, Hopscotch #7 in the Boutique category and MCG Associates just pipped to the top 25 in the medium sized business category. We move into November having been shortlisted for 5 MDRA awards and three of our team attending the awards hoping to bring home the silverware for this prestigious industry awards event. I’m so excited about the future and the team we have and in this short blog I’d like to focus on our social success and what being in the top 25 most socially engaged businesses actually means.

LinkedIn analysed 60,000 businesses, 627,000 consultants and 450 million members over the past year. Given the competition and the size of our business, I had to be picked up off the floor when our rankings were announced. But what does this actually mean? Well LinkedIn looked at a wide range of metrics such as social reach, employee engagement and interactions, employer brand and content marketing power. In order to be in the top 25 – you have to be consistent across all these metrics.

Why did our brands perform so well? 

We’re setting the standard for social communication in the Middle East with a plan to take this global through our new offices. By making our posts personal, interesting and insightful – we make how we sound and communicate real and human. We do our best to get back to everyone, and with nearly 40k job applicants each month it can be tough! But it’s great to see LinkedIn recognise our efforts and consistency to do so!

Creating content

At MCG we try to create and promote content that is relevant to all our regions. It has to be fresh, exciting and funny. Our levels of engagement are high because we try to have a conversation and not just share the same old junk, but also give you a feel for who we are and what we do. We have brands that have clearly defined focus and specialisms and our content needs to educate, inspire and entertain you. We seek out hot topics and try to tell you the answers to questions before you even ask them!

Winning this award is an illustration of how we do business at MCG Group and I’m very proud of the team.

Let’s hope we win some awards in London at the MDRA awards later next month and stay tuned for further announcements of high profile hires and new divisions of our business as we go into 2017.

Thank you to all our followers!


For a full list of winners of LinkedIn most socially engaged agencies then click here
For a full list of of the shortlisted agencies at the MDRA Awards then click here

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