Small agency life

14th December 2015

As we come to the end of 2015, I look back on what a year 2015 has been for many reasons. My first calendar year at MCG Associates couldn’t have gone better and certainly one I won’t be forgetting in a hurry.

It has been a fascinating year learning the ins and outs of the creative industry landscape in Dubai and the rest of MENA. Building excellent client relationships is something I have thoroughly enjoyed and I look forward to continuing this in 2016.

There is one observation I have made from this year that I’d like to look at today.

Throughout the year, in addition to our multinational creative Agency clients, we have started our partnership with some exceptional boutique agencies. A brand innovation agency, a human design experience agency and a strategic brand consultancy are a just a few examples and they have been a real breath of fresh air!

There has also been a high volume of new agencies launching in the market. Multinationals who see the opportunities that this unique region encompasses knowing full well, it is not to be missed.

Niche and specialist experts in their field, these boutique agencies are catching the imagination of clients. Traditionally, brands have looked to the security and reputation of big multinationals for their communications, but this is clearly changing. The flexible nature of smaller agencies, without the shackles of bureaucracy and rigid processes that larger agencies represent, are producing outstanding top notch service, tailor made to the client’s specific needs on a much quicker, more personable basis. Often a lot cheaper too!

When I first started at MCG, I was quick to notice candidates in larger multinational agencies were reluctant to move to smaller agencies. This has changed considerably with talent now recognizing the valuable, enriching experience there is to be had within boutiques.

Small agencies have identities and personalities that stem down from the fearless leaders who generally have years of big agency experience and know how to deliver on a consistent basis. In a smaller agency, your opinion matters. You are not just another cog in a big system. You are close to the work, having a bigger impact with your teammates to produce great communications and the opportunity to progress yourself much quicker.

We will see more of the same in 2016. Top talent leaving the safety of big agencies to develop their skills further and hone their expertise in the industry.

The feedback from our clients has predicted a bleak start to 2016, although I must say, the sheer volume of roles we are working on and the demand from clients for us to find them outstanding talent is still very much apparent. We are considerably more optimistic on what 2016 has in store for us and I for one am looking forward to it!

DMCG Global Network Offices