Let's get Digital
9th December 2015
From speaking to our clients it is evident that next year is looking less favorable throughout the market, with oil prices plummeting and clients budgets being pinched, but I believe we can rely on Dubai’s individual strengths and resources to have a very successful 2016.
There has been noticeable drop year on year on the regional print advertising expenditure despite the popularity of newspapers in the region. Over the last 8 years you can see the print advertising revenue reduce by $1Bn. However, advertising expenditure on digital platforms is soaring with some of the best packages now being offered to digital sales men and women.
PricewaterhouseCooper (PWC) forecasts the MENA regions total media-advertising to rise to US$5.9Bn leading up to 2017 from $4.5Bn three years ago. But advertising expenditure on newspapers’ digital platforms is expected to rise to $120 million in 2017 from $70m three years ago (PWC).
The demand for online advertising is huge in the region and this year we found 80% of our media sales hires were purely in digital. There is a vast demand for digital talent so if you are here in the region or further afield and want to better your career and earning potential, please get in touch.
To conclude, print advertising sales will still be a big player in this market. However, if you are in media sales it is time to move into digital! For those digital savvy sales men and women out there it is time for you to further your digital skills and advance your knowledge on new ways to sell in the digital space.
Have a lovely Christmas and Happy New Year!